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Jakob Nielsen's Alertbox, April 18, 1999:
In March 1998, I wrote an Alertbox commenting on the reluctance of Web users to embrace new technology. I noted that the speed with which users upgraded from Netscape 3 to Netscape 4 was about half of that seen for earlier browser releases.
Current data on the use of different Netscape versions from StatMarket shows a remarkable continuation of the assessment I made more than a year ago. Plotting the new data on a chart with the old trend curves (see below) results in utterly straight lines. I don't mind being proven right, but it's uncanny to be this right.
The chart also shows predicted upgrade curves for the next few years, including a hypothetical Netscape 6.0 release at the end of the Year 2000. I have assumed that future upgrade curves follow the trends we have observed recently, though it is also possible that they will slow down even further. After all, the more mainstream users come online, the less people will obsess about having the absolutely latest software installed.
A particularly interesting aspect of the predictions is that Netscape 5 is a "lost generation" that never rises above Version 4 on the chart. In fact, it may never again be possible for a single browser version to dominate the Web the way Mosaic and Netscape versions 1-3 did. Even Netscape 4 didn't truly dominate the way the chart shows because it had to share the limelight with IE 4.
There is less data available about the upgrade curves for Internet Explorer, but the evidence seems to suggest that Microsoft has slightly more success in getting new versions used; maybe because they ship them with the operating system. Even if IE has a slightly faster upgrade speed than Netscape, the conclusion remains the same: IE 5 will also not dominate the Web. Instead, 1999 and 2000 will see a proliferation of new devices used to access the Web, from WebTV over Internet mobile phones to new types of information appliances.
Ultimately, the weaknesses in IE 5 don't matter much since websites are not going to be able to implement any advanced features for several years to come. Once versions 6 and beyond take over in the Year 2003, new designs will become possible, but for the next four years it will be better to focus on improving content, information architecture, navigation, and search; all of which are independent of the browser.
The slow uptake speeds and the bugs and inconsistencies in advanced browser features constitute a cloud with a distinct silver lining: Recognizing that we are stuck with old technology for some time frees sites from being consumed by technology considerations and focuses them on content, customer service, and usability. Back to basics indeed: that's what sells since that's what users want.
List of other Alertbox columns